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Bid for new banner ad at the gateway to Camden Town

New advertising board can suck up car pollution, council told

21 May, 2018 — By Richard Osley

TRANSPORT bosses want to use a prime spot on a building known as the gateway to Camden Town for a Times Square-style advertising screen.

Planners at the Town Hall hold the final say on whether the advertising can be wrapped around the HSBC bank building connected to Camden Town Underground station.

Paperwork filed by a partnership of Transport for London and design company, Urban Vision, says a board behind the display will use “The Breath” technology to suck up air pollutants. Similar installations have been used in Leicester Square and Regent Street.

Around 30,000 passengers pass through Camden Town station every day.

“All funds raised via the development of this project by TfL are reinvested straight back into the improvement of the public transport system in London benefiting residents and visitors alike,” the application said. “There is evidence across the borough that in areas such as Camden High Street advertising signage is acceptable and does not sit uncomfortably in this type of commercial environment.”

How the advertising banner will look

The pavement outside the building, which has been used as bank for nearly 100 years, was expanded into a larger forecourt in 2010.

Past ideas for the area have included planting a large tree and a giant maypole, although it is more commonly used by buskers and sometimes promotional stalls.

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