Four London Trends For 2020
02 July, 2020
As a city, London is a major trend-setter. From fashion and film to music and architecture, the capital has always proved iconic when it comes to predicting ‘the next big thing’.
With 2020 now almost halfway through, a number of huge fashion trends have already emerged in London this year. Some were inspired by London Fashion Week back in February. Others have gained popularity on Instagram, or as a result of styles that appeared on TV…
Classic watches are alive and kicking
The rise of the smartwatch may have tempted some people away from more traditional watch styles, but on Instagram, classic watches are clearly alive and well.
From Swiss watches to the Swedish brand Daniel Wellington – which in the last couple of years has graced the wrists of Kendall and Kylie Jenner, amongst others – a top trend for 2020 is watches that combine heritage details with clean, modern chrome.
In a world where most people check the time on their phone, this year’s most popular watches have bracelet straps to ensure that they double as items of jewellery.
The return of cardigans
It’s been decades since cardigans have been considered a high fashion piece. But this year, the knitwear seems to have shaken off its frumpy reputation and (literally) buttoned up its act.
Cardigans were all over the catwalk during London Fashion Week, where models wore them belted, oversized, or even off the shoulder.
This season, the most popular cardigan shape is a cropped, boxy knit with oversized buttons and statement sleeves (typically puffed or balloon-style).
In neutral black, cream, or grey, 2020’s cardigans are worn buttoned up to the neck as a top, or alternatively, half open over a plain t-shirt or bralette.
Harry Styles sparks interest in pearls
When Harry Styles wore a pearl necklace on The Graham Norton Show at the end of 2019, it sparked a huge increase in the popularity of pearls.
Studded on bags, jackets, jumpers, and shoes, pearls are now one of the biggest trends of 2020.
At London Fashion Week, Irish designer Simone Rocha added pearls to the straps of her footwear and used them to embellish headwear pieces.
Richard Quinn, meanwhile, took the trend to extremes. He sent his models down the catwalk wearing almost nothing but pearls, with their entire outfit – which included a mask that covered their face and head – encrusted in the stones from top to toe.
Normal People sees men’s chains hit the big time
When the BBC adaptation of Sally Rooney’s novel Normal People hit screens earlier this year, it received high praise from critics and audiences alike.
But in addition to the leads played by actors Daisy Edgar-Jones and Paul Mescal, one of the surprising stand-out stars proved to be the chain that Mescal’s character Connell wears throughout the series.
With major fashion magazines now suggesting stores where fans of the show can buy similar chains, it’s clear that more men will be embracing the necklace trend as 2020 continues.
From knitwear to necklaces, these are four of the major trends you should expect to see throughout London as we hit the halfway point of 2020.