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Gail’s Bakery to vie for a slice of South End Green’s business

Chain to set up shop despite dozens of competitors

27 November, 2020 — By Harry Taylor

SOUTH End Green will continue to stake its claim to be the coffee capital of Camden after it emerged a Gail’s Bakery store will open next week.

The chain’s arrival means there will be 13 places to buy a hot drink within just a two-minute walk. It will move into the former home of Le Pain Quotidien which has not reopened after the first coronavirus lockdown. George Orwell worked in a bookshop on the site during the 1930s.

Other bakeries and coffee shops insisted they were not worried by the competition. Anastasia Stan, who sells coffee from a former phone box opposite, said: “I didn’t expect any local businesses would be able to afford it, it’s an expensive area. We offer different things to them, I’m hoping people will come out of Gail’s with their bread and decide to get a coffee here afterwards.”And Tami Isaacs Pearce, at Karma Bread which is four doors away, said: “It was always a bit inevitable. It’s a desirable location and they have 64 sites across London. There’s only one of us.

“There’s enough room for both of us. If you’re in a good spot there is going to be competition. It will impact us, but we will impact them as well. I’m not too worried, the good will survive.”

Meanwhile, Pret a Manger has refused to confirm if it still plans to open a store in the vacant former Monica clothes shop, opposite Hampstead Heath station.

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