The independent London newspaper

Londoners are feeling pressured to take care of the environment

21 September, 2019

In light of action from environmental activists such as Extinction Rebellion and Greta Thunberg, new data has revealed that the majority of people in London are feeling pressured to take on some form of environmental safeguarding.

According to the data collected by financial services company Legal and General, 42% of Londoners said that they felt pressured to use less plastic, whilst a further 32% said they felt pressured to save water.

What other environmentally friendly tasks is the capital feeling pressured to do?

  • Reduce Waste – 40%
  • Save electricity – 28%
  • Reduce carbon emissions – 27%
  • Go vegetarian/vegan – 13%

Interestingly, Londoners only ranked third, behind Plymouth (35%) and Nottingham (28%), when it came to the city that felt most pressured to reduce their carbon emissions. According to official data the average Brit produces 12.5 tonnes of carbon dioxide a year, however in London emissions per head are staggering 25% higher, which would lead you to expect Londoners to feel the most pressured in this area.

The survey also revealed that almost one-in-five (18%) people in London feel more pressure to address wider societal issues such as taking care of the environment than they do to reach personal milestones such as having children, getting married and even getting onto the property ladder.

Could the people of London be feeling this way due to the recent disruptive actions and protests from groups such as Extinction Rebellion? As the activist group enshrines the city in its passion for the preservation of the planet and vows to bring Britain’s capital to a complete standstill in October, could this have increased the pressure for London dwellers and bought these issues to the forefronts of their minds? It seems it could just be!

You can view further data from the survey here:


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