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MP Tulip Siddiq raises concerns over change of name at Tricycle theatre

Venue is to be called The Kiln, but theatre bosses won't say where support for rebrand came from

09 June, 2018 — By Dan Carrier

THEATRE bosses who have ditched the Tricycle name from the Kilburn-based arts centre have been accused of not explaining where the support for its new name, The Kiln, has come from.

While a campaign calling for the rebrand to be halted continues and Hampstead and Kilburn MP Tulip Siddiq says she has asked for an explanation, the theatre is pressing ahead and this week submitted a planning application to neighbouring Brent Council for permission to erect signs with a new logo.

Thousands of people have signed a petition against the change but the theatre insists the new name has support after a wide consultation.

Asked by the New Journal how this survey was undertaken and the results analysed, it said it would not add to previous comments.

“Our Tricycle” campaign organiser Martin Fisher, who wants to see the Tricycle name restored, told the New Journal: “Their tactic seems to be to stonewall any attempt at dialogue. They say they have consulted locally but not one person we have spoken to who goes to the Tricycle says they were asked for their views. They say they have wide support in the theatre world, yet not one person in the business and industry we have spoken to supports them.”

The new name was announced last month by director Indhu Rubasingham, who said it would coincide with the venue reopening later this year after a multimillion-pound revamp.

Ms Siddiq told the New Journal: “The theatre is a gem in our constituency. I understand the passion and interest in the rebranding. People have written to me about their dismay and I have made representations ­accordingly and will continue to do so.”

Tulip Siddiq

The venue confirmed it would not be answering further questions on the consultation process, referring only to a previous statement which said: “We have thought about this for a long time and consulted audience members, staff, our young company, our board and many members of our communities. We believe it’s a name that speaks of ­creativity, inspires a sense of warmth and echoes the name of the place where we live.”

It added: “We’ve had an overwhelmingly warm response from our donors and supporters, from the theatre world and the people around us in Kilburn, along with record-breaking advance ticket sales for our new season.”


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