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Three cheers for Store Street

12 April, 2019 — By The Xtra Diary

Tottenham Court Road


Taking a saunter through Store Street, just off Tottenham Court Road, one cannot help but be struck by the lovely back-in-time feel to the place.

From the attractive styling of the shop fronts to the well-established shops, Store Street feels like a slice of long-gone London, brilliantly preserved in the West End.

Italian restaurant Olivelli’s has been there since the 1930s (and is a business your Diary correspondent’s great aunts Lily, Esther and Betty part-owned for a time). The place was taken over by Sicilian owner Giovanni Salamone in 1993, having been set up originally by fellow Sicilians Rite and Enrico Olivelli, and it’s lovely to see it thriving.

Another firm with a long history is the drum shop Chas E Foote’s music store. Originally from Hornsey Road, Holloway, it moved to Soho and the Golden Square environs in the 1930s. In 2018 rent increases forced them out but, instead of closing, staff bought out the business with the help of Pink Floyd drummer Nick Mason and others. Now it’s firmly settled in the street, with a practice room in the basement.

There’s a bike shop, hairdressers, dry cleaners, the lovely Cafe Deco, and 350-year-old Russell and Chapple, a fabric wholesaler that has kitted out every major West End theatre.

So three cheers for Store Street – a reminder that our high streets can thrive given the right care and attention, and co-operation between the businesses and council.

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