Too expensive or the best in town? Five Guys becomes Parkway’s first burger bar
Burger, chips and a shake: £18
25 May, 2019 — By Geoffrey Sawyer
WHEN X-Factor host Dermot O’Leary walked past, a familiar red and white sign had the radio DJ salivating.
“Sweet mother of God,” he said in an excited post on Instagram. “You’ve come to Camden. You’re the greatest heroes of all time.”
He was talking about Five Guys, the American fast food giants who this week became the first burger bar to open in Parkway, the hill leading from Camden Town to Regent’s Park which has a reputation as a go-to haven for foodies.
The unit, opposite the former Palmer’s Pet Store which now operates as a branch of Gail’s Bakery, looks very different from its bygone use as the famous Windsor Castle pub. Since those days, the NW1 Bar and Cote Brasserie have been and gone.
Five Guys also counts former US president Barack Obama as one of its most devoted customers on the other side of the Atlantic where it is a ubiquitous fixture in American cities. Many fans were flooding social media with messages of excitement that the company is now expanding its portfolio in London, which already includes an outlet in the Lighthouse building in King’s Cross.
Dermot O’Leary, who lives in Primrose Hill, likes to keep up to date with the local news
But while Five Guys loyalists swear by the quality of the meals, others have shuddered at the prices on the menu. One dinner – a burger, chips and milkshake – costs £18.
So while Mr O’Leary and others were this week delighted by their new eating out option – more than 6,000 liked the broadcaster’s post – others who replied to his photo failed to see the excitement.
“Very, very expensive for a fast food place,” said one. “Not worth the £65 I paid for me, my partner and four kids, although we made up for the price by having about ten free refills of Coke, which by the way is the best part of Five Guys.”
Another said: “Burger King is so much better and much more worth it for your money.”