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Tricycle theatre name change protest fails to stop theatre becoming The Kiln

New name for Kilburn High Road arts centre 'speaks of creativity', say theatre chiefs

01 May, 2018 — By Dan Carrier

The Tricycle in Kilburn

THE Tricycle theatre will not reverse a plan to ditch its name, despite a huge protest sparked by the Kilburn arts centre’s managers decision to re-open in September as The Kiln.

The theatre and cinema, in Kilburn High Road, is currently under­going a multi-million-pound refit and has a series of high profile in-house productions lined up for when a two-year building project is completed, including a stage adaptation of Zadie Smith’s north London-based novel, White Teeth.

Artistic director Indhu Rubasingham revealed last week that as well as offering 10,000 cut price tickets for the new season, the Tricycle would now be known as The Kiln – to mark the new era. But the decision to change the arts venue’s name had sparked widespread protests – with some regulars calling on a boycott until the theatre managers changed their minds.

A petition has garnered more than 1,000 signatures with former artistic director Nicolas Kent weighing in, saying he did not understand why the decision to ditch such a well known brand name had been made. But The Kiln confirmed it has no plans to reverse the decision and had no update to add to a statement made last week, which said: “We are sorry our new name doesn’t please everyone. We have thought about this for a long time and consulted audience members, staff, our young company, our board and many members of our communities”

It added: “We believe it’s a name that speaks of creativity, inspires a sense of warmth and echoes the name of the place where we live. We’ve had an overwhelmingly warm response from our donors and supporters, from the theatre world and the people around us in Kilburn.”

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